Sitapura Jewellery Zone, Jaipur: The Complete Guide to India’s Gems & Jewellery Export Hub
If you have ever admired a piece of gemstone-studded jewellery exported from India, there is a good chance it was crafted in the Sitapura Jewellery Zone in Jaipur. Located in the Sitapura Industrial Area on Tonk Road in South Jaipur, this cluster of Special Economic Zones (SEZs) and an Export Promotion Industrial Park (EPIP) has grown into one of India’s most important centres for gems and jewellery manufacturing and export.
In this guide, we cover everything you need to know about the Sitapura Jewellery Zone its history, structure, what is made here, the leading manufacturers, and how retailers, wholesalers and international buyers can source jewellery from the zone.
What Is the Sitapura Jewellery Zone?
The Sitapura Jewellery Zone is the popular name for the gems and jewellery manufacturing cluster inside the Sitapura Industrial Area, Jaipur. It is not a single market or building. It is a planned industrial complex made up of three key components:
- Sitapura SEZ-I – a Special Economic Zone originally dedicated to gems and jewellery
- Sitapura SEZ-II – a larger second-phase SEZ for export-oriented jewellery units
- EPIP (Export Promotion Industrial Park) Gems & Jewellery Zone – an industrial park housing jewellery factories, the industry association and supporting institutions
Developed by RIICO (Rajasthan State Industrial Development and Investment Corporation), the zone sits just a short drive from Jaipur International Airport, which makes air shipment of high-value jewellery consignments fast and secure. The complex also houses a gold refinery, testing laboratories and training institutes, making it a complete ecosystem for jewellery production.
Sitapura Jewellery Zone at a Glance
| Detail | Information |
| Location | Sitapura Industrial Area, Tonk Road, South Jaipur, Rajasthan |
| Pin codes | 302022 (SEZ area), 302020 |
| Developer | RIICO (Government of Rajasthan) |
| Components | SEZ-I, SEZ-II and EPIP Gems & Jewellery Zone |
| SEZ area | Around 110 acres across the two SEZs |
| Operational units (2022-23) | 154 units in the SEZs |
| Exports (2022-23) | Approximately ₹2,907 crore from the Sitapura SEZs |
| Direct employment | 11,000+ people in the SEZs alone |
| Distance from airport | Roughly 5–7 km from Jaipur International Airport |
| Industry body | Sitapura Gems & Jewellery Industry Association (SGJIA), formed in 2006 |
A Short History: How Sitapura Became Jaipur’s Jewellery Powerhouse
Jaipur has been a centre of gemstone cutting, polishing and jewellery craftsmanship since the city was founded in the 18th century. The famous karigars of Johari Bazaar perfected Kundan, Meenakari and coloured-gemstone work over generations. What Jaipur lacked until the early 2000s was modern, export-focused manufacturing infrastructure.
That changed when the Government of India approved two product-specific SEZs for gems and jewellery at Sitapura SEZ-I in May 2003 and SEZ-II in December 2003 both developed by RIICO. Alongside the EPIP, this created a duty-free, bonded manufacturing environment where units could import raw materials such as gold, diamonds and coloured gemstones and export finished jewellery with streamlined customs clearance.
Within a few years, hundreds of plots were allotted, factories came up, and the Sitapura Gems & Jewellery Industry Association (SGJIA) was formed in 2006 to represent the units and coordinate with the administration. In 2019, the Sitapura SEZ was re-designated as a multi-product SEZ, though gems and jewellery remain its core identity even today.
Inside the Zone: SEZ-I, SEZ-II and the EPIP Explained
Sitapura SEZ-I
The first phase covers about 21.5 acres with around 51 plots, almost all of which were allotted soon after launch. It was India’s early experiment in creating a dedicated, secure zone for jewellery exports outside Mumbai’s SEEPZ.
Sitapura SEZ-II
The second and much larger phase spans roughly 89 acres with about 190 plots. Most of Sitapura’s larger export houses silver jewellery factories, diamond-studded gold jewellery units and gemstone jewellery manufacturers operate from SEZ-II. Because it is a bonded zone, units here enjoy duty benefits on imported inputs, uninterrupted power supply and faster customs processing.
EPIP Gems & Jewellery Zone
The Export Promotion Industrial Park adjoins the SEZs and houses jewellery manufacturing units that serve both export and domestic markets. The main gate of the Gems & Jewellery Zone, EPIP, is also where the SGJIA office is located. Institutions such as the Indian Institute of Gems & Jewellery (IIGJ), Jaipur with its advanced research and laboratory centre for testing and certification operate in Sitapura, ensuring a steady pipeline of trained designers, gemologists and craftsmen.
What Is Manufactured in the Sitapura Jewellery Zone?
The zone reflects Jaipur’s twin strengths: coloured gemstones and skilled handwork, now combined with modern casting, CAD design and laser technology. Key product categories include gemstone-studded gold and silver jewellery, sterling silver (925) jewellery for export, diamond-studded fine jewellery, traditional Kundan-Meena and Polki pieces, semi-precious and precious cut stones, and fashion or brass jewellery for global brands.
The scale of the ecosystem is remarkable. Jaipur processes more than 300 varieties of precious and semi-precious gemstones, and Rajasthan accounts for about 17.5% of India’s total gems and jewellery exports including roughly 90% of the country’s Meenakari jewellery exports and 60% of Kundan exports. A significant share of this output flows through Sitapura’s factories to markets in the USA, Europe, the Middle East and East Asia.
Why Global Buyers Source Jewellery from Sitapura
Several factors make the Sitapura Jewellery Zone a preferred sourcing destination for retailers, wholesalers and jewellery brands worldwide.
Generations of craftsmanship. Factories in Sitapura draw on Jaipur’s centuries-old artisan tradition, so even machine-made lines carry hand-finished detailing that is hard to replicate elsewhere.
Export-ready compliance. SEZ units are accustomed to international quality standards, hallmarking, and certifications, with several factories holding RJC and similar responsible-sourcing credentials.
Cost-competitive production. Skilled labour, an established gemstone supply chain and duty benefits inside the SEZ keep manufacturing costs lower than most competing hubs.
Flexible order sizes. From large wholesale programmes to low-MOQ custom and OEM orders for boutique brands, units in the zone cater to a wide spectrum of B2B buyers.
Logistics advantage. With Jaipur International Airport only a few kilometres away and customs facilitation inside the zone, high-value shipments move quickly and securely.
Leading Jewellery Manufacturers in the Sitapura Zone
Hundreds of units operate across the SEZs and EPIP. Some of the better-known jewellery manufacturers in Sitapura include DWS Jewellery Pvt. Ltd. (handmade silver, gold and brass jewellery with custom design services), Dwarka Gems (a Jaipur jewellery house dating back to 1978, now manufacturing from Sitapura), Gallant Jewelry (precious and semi-precious jewellery from SEZ-II), Valentine Silver International (sterling silver and gold jewellery for wholesale and export), and Sambhav Gems (a prominent gemstone and jewellery group). Many more specialised units from casting houses to stone-setting workshops and finding suppliers support these exporters, which is exactly what makes the cluster so efficient.
(Buyers should always verify current certifications, MOQs and export credentials directly with any factory before placing orders.)
How to Source Jewellery from the Sitapura Zone: A Quick B2B Guide
Step 1 Define your requirement. Decide on metal (silver, gold, brass), stone type, design style and target price point before approaching factories.
Step 2 Shortlist manufacturers. Use the SGJIA network, GJEPC member directories and verified B2B platforms to identify units that match your category.
Step 3 Check compliance. For exports, confirm IEC registration, hallmarking capability, and certifications such as RJC where relevant.
Step 4 Sample before scaling. Most Sitapura factories offer sampling or small pilot runs; evaluate finishing, stone quality and consistency first.
Step 5 Agree on terms. Clarify MOQs, lead times, payment terms and logistics (most exporters ship via air cargo from Jaipur airport).
How to Reach the Sitapura Jewellery Zone
The zone is located on Tonk Road in South Jaipur, adjacent to the Jaipur Ring Road. It is about 5–7 km from Jaipur International Airport (10–15 minutes by road), roughly 15–20 km from Jaipur Junction railway station, and well connected by city buses and cabs. The landmark cultural resort Chokhi Dhani is close by, and the area also hosts major institutions like Mahatma Gandhi Medical College and several universities, so it is easy to locate.
Note that the SEZs are secure, bonded zones entry into SEZ premises requires prior authorisation, so business visitors should schedule appointments with factories in advance.
Economic Impact: Exports and Employment
The Sitapura Jewellery Zone is a serious contributor to Rajasthan’s economy. In 2022-23, the Sitapura SEZs alone recorded exports of about ₹2,907 crore from 154 operational units and generated direct employment for more than 11,000 people. Add the EPIP units and the wider supply chain of karigars, stone cutters, packers and logistics providers, and the zone supports livelihoods for tens of thousands of families in and around Jaipur. State initiatives such as the proposed Gem Bourse aim to push this further, with projections of over one lakh new jobs in the sector.
The Road Ahead
RIICO continues to invest in the Sitapura Industrial Area with road upgrades, drainage improvements and modern street lighting. Factories are steadily adopting CAD/CAM design, laser soldering, automation and solar power, while the presence of IIGJ’s research and laboratory centre keeps design and certification standards rising. As global demand shifts towards responsibly sourced, certified jewellery, Sitapura’s blend of heritage craftsmanship and modern compliance positions it strongly for the next decade.
FAQs About the Sitapura Jewellery Zone
Where is the Sitapura Jewellery Zone located? It is inside the Sitapura Industrial Area on Tonk Road, South Jaipur, Rajasthan (pin codes 302020/302022), about 5–7 km from Jaipur International Airport.
Is the Sitapura Jewellery Zone open to the public? No. The SEZ areas are bonded zones meant for manufacturing and export, not retail shopping. Business visitors need prior appointments; retail buyers should instead visit Jaipur’s jewellery markets like Johari Bazaar.
What kind of jewellery is made in Sitapura? Gemstone-studded gold and silver jewellery, 925 sterling silver jewellery, diamond jewellery, Kundan-Meena and Polki pieces, and fashion jewellery for export.
How many jewellery units operate in the Sitapura SEZ? As per government data for 2022-23, the Sitapura SEZs had 154 operational units, with many more in the adjoining EPIP Gems & Jewellery Zone.
Can international buyers source directly from Sitapura factories? Yes. Most units are export-oriented and work directly with overseas retailers, wholesalers and brands, offering custom design, OEM production and worldwide shipping.
Who manages the Sitapura Jewellery Zone? The zone was developed by RIICO under the Government of Rajasthan, and the Sitapura Gems & Jewellery Industry Association (SGJIA) represents the member units.
Final Thoughts
The Sitapura Jewellery Zone is where Jaipur’s 300-year-old jewellery legacy meets modern export infrastructure. For B2B buyers, it offers a rare combination heritage craftsmanship, competitive pricing, certified quality and airport-adjacent logistics all inside one planned industrial cluster. Whether you are a retailer looking for a reliable manufacturing partner or simply curious about where India’s finest gemstone jewellery is made, Sitapura deserves a place on your map.